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Home: Welcome

GROW FASTER

High-impact strategies to accelerate revenue.

ABOUT YOU

You're a fintech startup geared for growth, but...

  • You have a pipeline of deals that you're nurturing but the sales cycle takes forever.

  • You have clients signed but you lose momentum during onboarding. 

  • You have clients onboarded but user adoption is slower than desired.

  • You have great leaders but many lack enterprise-level experience.

  • You know you should be SaaS but every client has unique needs.  

  • You know how to scale but you just can't find the time.​

Home: About

ABOUT ME

I'm Linda Wittich - your results-driven fintech strategist.

  • I partner with fintechs from stand-up to scale-up to relentlessly focus on accelerating revenue. My clients' businesses span the entire fintech ecosystem, including digital assets (crypto), robo and hybrid advice, financial wellness, alternatives, small-dollar lending, lead-gen platforms, and embedded finance.  

  • I love owning outcomes. As fractional CRO at WealthForge|Altigo, transactions grew over 50X (5,000%) and our clients by 15X (1,500%). At Marstone, as Delivery Executive, I cut the median onboarding cycle by 60% - with some segments onboarding up to 90% faster. 

  • Even before founding Top Line Focus in 2019, I held revenue-centric executive roles across fintechs of all sizes - from global giants like IBM Watson for Wealth, Broadridge Financial Solutions, DTCC/NSCC, and Citigroup, to niche providers like Doxim and Finn AI.

  • I led over 20 first-of-a-kind launches from ideation through design, delivery, and revenue realization. Many were powered by data and AI, and nearly all centered on the user experience - across end-clients, financial advisors, traders, assistants, operations, legal, risk, compliance, or finance.  

  • I scale businesses by applying practical business know-how with high-impact tools and frameworks - from go-to-market plans, pricing models, and competitive analysis to playbooks for sales, partnerships, conferences, and client success. 

  • I am Top Line Focus - your one and only dedicated strategist and execution partner. As a solopreneur, it means no handoffs, no junior teams - just me, alongside you, clarifying strategy, driving execution, and delivering results.

SERVICES

Custom-fit strategies, supported by proven methodologies.

Every recommendation, framework, and tool is personalized to you and your company - your mission, culture, product maturity, go-to-market strategy, target segments, buyers, and most importantly, your unique leadership style.

To drive results, we'll likely dive into a mix of strategies and tactics such as:

  • Strategic Diagnoses

  • Product Market Fit and Readiness

  • GTM Plan with Metrics

  • Target Markets

  • Buyer Motivators

  • Competitive Positioning

  • Unique Value Propositions

  • Revenue Planning & Pricing

  • Revenue Engines (Processes)

  • Innovation with Results Culture

  • Shifts and Pivots

  • Fundraising & Board Relations

  • Execution Tools

  • On-going Feedback

Choose the engagement model that suits your needs - from Leader (most often Fractional CRO) to Collaborator. Models are built with flexibility in mind to match your time, budget and business stage.

Engagement Models.png

CLIENTS

Partnering with the world's most innovative fintechs.

References and use cases are always available upon request.

Clients
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